Are you paying too much for your AdWords?

Pay per click marketing can be a good addition to a long term search engine optimisation strategy. However, if poorly implemented, pay per click will cost you a fortune without bringing results. So how do you correctly implement AdWords to deliver a positive return on investment?

Consider your set-up
Are your AdWord groups configured so that you are paying by the click rather than by the conversion? Are you targeting the right keywords for your industry? Are you showing your ad at the right time of the day to right people in the right geographical location?

Many of our customers who have come to us for Pay Per Click help are asking these questions. They are disheartened by the amount of money they are paying for very little return on investment. There is no point displaying an ad in the middle of the night to overseas customers if your customer base is Australia, there is no point displaying your ad to people in Liverpool if you only service the Penrith area.

It is important to target the right areas at the right time of day, it is even more important that you target the right keywords; there is no point targeting keywords that drive people to your website only to find that when they get there you do not even sell the product or service.

At Prografica we can analyse and control your Google Adwords and provide ways to make it work better for you. We provide comprehensive monthly reports so that you know at all times how successful your Adwords are working for you.