Services
Multichannel Marketing
The greatest enabler to direct marketing and multi-channel marketing is technology. The technology currently used by the Prografica team covers several channels such as print, email and SMS. When these channels are used targeting designated touch points with a clear goal of driving the targeted profile to take the next step such as to log onto a landing page using a personalised URL or a PURL as it is commonly referred too right through to making a purchase.
Our multi-channel technology is built on a business dash board that allows our customers to watch the campaign live as it happens and more importantly download the responses immediately onto their desktops as an excel file so to be immediately despatched to the sales and or the marketing team.
For more information on how this technology can work for you, please contact us.