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Accor
Due to the GFC conferences are down by 40%. Our integrated direct mail campaign gave 3 hotels the edge they were looking for.
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The Challenge
The three hotels were looking for an edge that would deliver a greater response by profiling their database to deliver a minimum of 50 new clients to each hotel. Each respondent needed to be qualified.
The solution
We used a “High Breed” Direct Mail Piece incorporating Variable Data, Image Personalization, E-Wrap Packaging and Personal URLs.
The conference organizers were encouraged to answer a series of questions as to their needs, budget, purchasing criteria and role in the decision making process.
We contacted over 1400 contacts that were either decision makers or influences, where we achieved a 30% response rate, equating to 452 conference organizers that spend $18 million annually.
We discovered opportunities and identified weaknesses, and also confirmed suspicions.
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Kleenmaid
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Crosbie