Prografica Re-Brands
While managing many brands we clearly understand the importance of brand recognition. On this basis we found it difficult but yet necessary to change our logo that not only had client recognition but had family symbols that dated back to the 1960.
We knew this was a project that could not be done in house for two main reasons one it was too close to home and we would constantly be pulling its apart. Secondly we knew that in re launching not only new initiatives but also a new business model. Our brand had to represent the new business vision going forward.
Through lengthy negotiations with our business consultants, clients, staff, partners, friend and designer Domenic we stated to design. We gave Domenic a very clear direction of what we were looking for and he delivered on target and on time the look and feel of our new company logo.
I would like to extend a huge thank you to Domenic Lattari and to all who took part.
“We all love our new logo”.